Branding

Designing with Purpose

In the evolving world of architecture and design, the ability to challenge conventions and drive innovation with a clear purpose is essential—and frankly, slow in comparison to other markets. Leslie Chiu, with her extensive background in design and her tenure at WeWork, exemplifies how visionary leadership can reshape the landscape of workplace design. 

What A/E Firms Should Learn From Stanley

Stanley was a brand best associated with gruff construction workers or professionals looking to keep their coffee warm during a busy commute to work. So how is it that this same company is now associated with TikTok, influencer culture, and fashion? Keep reading to find out!

Brand Visioning for an Evolving Organization

DesignIntelligence (DI) has equipped organizations in the built environment industry to anticipate and embrace the future for decades. As they evolved to meet the needs of their clients and the industry, they found their current brand perception needed to better align with their larger vision for the firm.

Crafting a Holistic Web Experience: An Exploration of PDR's Website Redesign

How immersion and intentionality influenced the redesign of PDR Corp's website. 

PDR at Large

PDR Corp. is a Texas-based interior architecture and design firm with a wide range of clients, spanning from startups to Fortune 100 companies. The firm prides itself on its ability to help organizations bridge the gap between purpose and place but needed help developing and implementing a marketing strategy to strengthen their brand message, promote their value, and grow their audience reach.

How Shelli Decker is Shaping A/E Marketing through Storytelling

In the world of architecture and engineering (A/E), where innovation meets precision, marketing often finds itself at a crossroads.