Brand & Firm Alignment
Small Moves, Big Momentum.
In the AEC industry, sustainable growth isn’t driven by big moves alone — it’s shaped by clarity, leadership, and consistent strategic action. This year-end reflection explores how small, intentional decisions create lasting momentum for firms navigating shifting market demands. Discover the three leadership disciplines every firm needs heading into the new year.
The Hidden Drivers Behind Why Clients Choose You
Most A/E firms focus on what they did instead of why it mattered. This article explores how understanding and communicating the true value of your work—increasing revenue, decreasing cost, and mitigating risk—can transform your storytelling, strengthen client connections, and position your firm as a trusted advisor rather than a service provider.
Designing with Purpose
In the evolving world of architecture and design, the ability to challenge conventions and drive innovation with a clear purpose is essential—and frankly, slow in comparison to other markets. Leslie Chiu, with her extensive background in design and her tenure at WeWork, exemplifies how visionary leadership can reshape the landscape of workplace design.
Brand Visioning for an Evolving Organization
DesignIntelligence (DI) has equipped organizations in the built environment industry to anticipate and embrace the future for decades. As they evolved to meet the needs of their clients and the industry, they found their current brand perception needed to better align with their larger vision for the firm.
PDR at Large
PDR Corp. is a Texas-based interior architecture and design firm with a wide range of clients, spanning from startups to Fortune 100 companies. The firm prides itself on its ability to help organizations bridge the gap between purpose and place but needed help developing and implementing a marketing strategy to strengthen their brand message, promote their value, and grow their audience reach.
The Future of A/E Marketing
Your designs transform culture, revitalize neighborhoods, and create environments where people can thrive, but does your marketing match this impact?