Enarchian Takes
Our views on topics and trends that impact the built environment.
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Compete like a Giant: A Leadership Playbook for A/E Firms
What separates the firms that grow despite unpredictable conditions, and the ones that get stuck? Intentional action. This playbook breaks down the four pillars that help A/E firms compete like giants and the key things leaders should prioritze this year.
Small Moves, Big Momentum.
In the AEC industry, sustainable growth isn’t driven by big moves alone — it’s shaped by clarity, leadership, and consistent strategic action. This year-end reflection explores how small, intentional decisions create lasting momentum for firms navigating shifting market demands. Discover the three leadership disciplines every firm needs heading into the new year.
The Hidden Drivers Behind Why Clients Choose You
Most A/E firms focus on what they did instead of why it mattered. This article explores how understanding and communicating the true value of your work—increasing revenue, decreasing cost, and mitigating risk—can transform your storytelling, strengthen client connections, and position your firm as a trusted advisor rather than a service provider.
Beyond the Portfolio: How Gensler's Website Signals a Shift in A/E Marketing
Your website should be more than a gallery. Explore how top A/E firms are turning their sites into strategic business development tools that clarify value and convert opportunities.
Smarter A/E Business Development Starts with the Right Tech Stack
Discover the best BD tech tools for architecture & engineering firms. Streamline workflows, win more work, and download our free comparison guide.
The Hidden Inefficiencies Holding Your A/E Firm Back
Struggling to improve your A/E firm's marketing and BD performance? Learn the 5 most common inefficiencies holding your firm back – and how to fix them to increase visibility, streamline operations, and win better work.
The 3 Mistakes Your Firm is Making...
Too often, A/E firms waste time searching for vital information, fail to verify if that information is accurate, or worse, operate within isolated ecosystems, redundantly storing data. These threats to your success are the direct result of three common mistakes...
Designing with Purpose
In the evolving world of architecture and design, the ability to challenge conventions and drive innovation with a clear purpose is essential—and frankly, slow in comparison to other markets. Leslie Chiu, with her extensive background in design and her tenure at WeWork, exemplifies how visionary leadership can reshape the landscape of workplace design.
What A/E Firms Should Learn From Stanley
Stanley was a brand best associated with gruff construction workers or professionals looking to keep their coffee warm during a busy commute to work. So how is it that this same company is now associated with TikTok, influencer culture, and fashion? Keep reading to find out!
Southern A/E Boom? Capitalizing on the Financial Firm Exodus
In a shift that has reshaped the business landscape, the migration of financial firms from Northeast and West Coast capitals has created a rift in the financial industry's geographic footprint.
How Shelli Decker is Shaping A/E Marketing through Storytelling
In the world of architecture and engineering (A/E), where innovation meets precision, marketing often finds itself at a crossroads.
The Future of A/E Marketing
Your designs transform culture, revitalize neighborhoods, and create environments where people can thrive, but does your marketing match this impact?