Storytelling

Compete like a Giant: A Leadership Playbook for A/E Firms

What separates the firms that grow despite unpredictable conditions, and the ones that get stuck? Intentional action. This playbook breaks down the four pillars that help A/E firms compete like giants and the key things leaders should prioritze this year.

The Hidden Drivers Behind Why Clients Choose You

Most A/E firms focus on what they did instead of why it mattered. This article explores how understanding and communicating the true value of your work—increasing revenue, decreasing cost, and mitigating risk—can transform your storytelling, strengthen client connections, and position your firm as a trusted advisor rather than a service provider.

Crafting a Holistic Web Experience: An Exploration of PDR's Website Redesign

How immersion and intentionality influenced the redesign of PDR Corp's website. 

How Shelli Decker is Shaping A/E Marketing through Storytelling

In the world of architecture and engineering (A/E), where innovation meets precision, marketing often finds itself at a crossroads.